Adding more inspiration to the fringe programme this edition
The zone is very established in this market, and many people know this is where to find high-quality wool.”“Our target here is the Chinese market, in particular high-end brands, and the buyer quality at Intertextile is very good,” said Anchuan Tang, design promotion manager, Esquel Ent. Adding more inspiration to the fringe programme this edition was the new video display ‘FutureCast: The State of the Consumer’.
“Nowhere else in the world can you find this, only here in China. I can say we have had a good show., China., commented at the conclusion of the fair:
“The diversity and internationality of Intertextile Shanghai Apparel Fabrics once again came to the fore, as exhibitors and buyers were widely satisfied in meeting their participation objectives.
This was aided by the earlier date which more closely aligned the fair with the industry’s earlier autumn / winter sourcing season, and was appreciated by both exhibitors and buyers.”Functional Lab: “We exhibit here to promote our brand to Chinese consumers and brands, and Intertextile Shanghai gives us a lot of exposure in the market,” said Yong Hwan Shin, marketing manager, Taekwang Industry Co.
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